Making Marketing Drive Business Growth

Strategy and data clarity isn't optional - it's the only way to ensure your marketing investments pay off.

a person holding a cell phone up to their ear
a person holding a cell phone up to their ear
a person holding a cell phone up to their ear
a person holding a cell phone up to their ear

31%

21%

senior marketers say connecting data from different sources remains a key challenge (a slight improvement from 33% in l.y.)*

of marketing leaders say they receive actionable insights in real time (down from 26% in 2023)
*NIQ Releases 2025 CMO Outlook Report

How I Help Your Business

By integrating strategic frameworks, technological advancements, and a global mindset, I bring a distinctive capacity to identify opportunities and implement innovative strategies.

Why Partner With Me?

🚀 Business Strategy & Plan that Leads to Growth
Get a precise, actionable strategy aligned with your overall business objectives.
📈 Investments that Finally Deliver

Ensure your marketing campaigns and technology drive measurable business results through expert optimization and advanced methodologies.

📊 Data that Tell You What to do Next
Transform complex data into reliable insights for confident strategic decisions, supported by interactive reports and analyses.
🔍 Stop Guessing, See the Real Problems
Find hidden issues and obstacles (Blind Spots) limiting your growth and affecting performance, and get clear ways to overcome and fix them.
💡 Get Your Toughest Questions Answered
Access experienced expert help for your most difficult business challenges & digital strategy questions (including support for tenders and strategy pitches).
🤝 Empower Your Team to Win
Empower your team with advanced digital skills through tailored workshops and training.

Experience With Industry Leaders:

About me

For over a decade, I've been solving complex business challenges where marketing strategy, data, and technology meet. My diverse roles have given me a unique perspective on what truly drives results.

I started by optimizing online performance and campaign efficiency in PPC and e-commerce, managing monthly budgets up to €1 million. This led me to specialize, becoming a certified specialist, in digital's technical backbone: AdTech (like DV360), data systems, automated reporting, and leveraging 1st-party data.

Developing alongside this technical expertise, I also led teams shaping digital strategies for international brands at global agencies like Havas, deeply integrating their Converged solutions. Applying these approaches across Europe, Asia, and the US taught me how global concepts adapt to local realities, driven by truly unified insights.

This blend—understanding both strategy and data, global trends and local needs, all within an integrated framework—allows me to offer a distinct view on what genuinely delivers tangible business value in the digital world.

Ready to Address Your Marketing & Business Challenges?

If your organization is facing intricate marketing challenges related to strategy, technology, data, or media performance the kind that require deep, multi-disciplinary expertise to navigate - let's connect.